Saturday, July 2, 2011

Celebrating Independents Day … For Musicians (Just A Thought)

By Doug Ruffin
Boston Music Coalition

Boston earns its stripes throughout this weekend with events to celebrate Independents Day weekend. Rich in history, Boston is bursting with music and events to light up the sky and the eyes of everyone in the Family.

But that’s not what this article is about. Instead, let me take a minute to pay tribute to the Millions of independent musicians who light up the night, entertain your day and who would rather eat spam than to sacrifice the integrity of the writing or performing of a good song.

Indie artists who strive to DIY (Do It Yourself) are found in all music genres. They too work hard and succeed. In fact, when you think about it, every artists starts out independent. The Concept of a record label continues to change and technology combined with the Internet has given birth to the truth we always knew. A good song and great performances trumps a marketing team who has little or no knowledge of music. Any day! Independent artists create their own marketing plans and take the grass routes approach to capture the attention of a targeted audience. Technology makes it easier and the quantified success shows up immediately and not twisted to show half truths in a marketing report. Not to imply that anyone lies, but to identify that when a song gets “x” amount of plays and an app or site gets “x” amount of hits, no one can deny the numbers and potential for that independent artist to succeed.

As America celebrates it’s independents, remember the history and the values we all love … for the independent artist who made you dance that night, who introduced you to something new and who is eating spam while most of us have burgers this weekend.

Show a little support, buy the CD or get the download. Put a dollar in the jar at the piano bar or small venue where the musicians cheerfully work hard to make your night special.


For information of Indie Artists, visit:

Get a list of Boston Area arts organizations:

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